IRIS Newsletter - Start the year strong & maximise F&B opportunities across your property
As we step into 2025, we want to thank you for being an integral part of our journey and we are grateful for your trust in us. This year, we’re excited to bring more product innovations and top tips to enable you to maximise opportunities at your hotel.
Let’s focus on helping your property thrive in 2025!
Thought Leadership
Diversification is key to driving F&B revenue
All the action shouldn't be restricted to the bedroom!
Expand mobile ordering beyond in-room dining to reach guests in a way that suits them and to maximise F&B spend across your property.
As average daily rates (ADRs) peak, there will be a clear shift toward non-room profitability in 2025, as hotels look for ways to maximise the value of every square foot of their property and enrich the guest experience.
Check out these four trends that we foresee will drive more ancillary revenue and guest enjoyment this year.
Top tips
Boost guest engagement: Insider marketing tips
Are your marketing efforts hitting the spot? Hotels must market their app effectively to ensure guests know about it and how to use it.
Here, we showcase the top marketing tactics (from our clients) to promote your app and make it accessible for guests - from creative QR codes and pre-stays emails, to staff training and check-in prompts.
It's time to up your marketing game this year and see the orders roll in!
Feature focus
Digital staff ordering 📲
Our digital Staff Ordering interface will enable waitstaff to use IRIS on any device to take orders from customers.
Customer wait times are reduced as orders flow directly to the kitchen to be processed - no need for a waiter to manually upload the order back at the terminal.
It enables hotels and restaurants to fulfil orders quicker and more efficiently for those guests that still prefer waiter service.
Hotel Success Story
Ritz-Carlton, Dubai - Mobile Dining and Digital Guest Directory
In today's digital age, where convenience and efficiency are paramount, the IRIS app has proven to significantly increase order volumes and drive increased revenue by 128% year on year.
"By integrating flexible digital solutions into our service offering, and meeting the unique needs of our tech-savvy guests, it has transformed the way we engage with guests, making it easier for them to enjoy memorable dining experiences and, in turn, driving substantial ROI for the hotel.”
Find out how this luxurious resort is fulfilling the needs of its guests.
Industry news
2025’s key travel trends 💫
What truly matters to travellers when planning their leisure trips in 2025? And, what insights can the travel industry gain?
From early bird bookings and travelling with extended family to culinary experiences and sustainability, check out these key trends.
Reach guests in a way that suits them
Mobile Service Requests
Digital Guest Directory
Enable guests to send requests to staff and make bookings online. Provide a seamless, efficient service
on the go!
Hotels can provide their guests with up-to-date, accurate information for their guests without endless reprint hassle and costs for the staff.
See the magic in action 🪄
If you want to find out more, please speak to your Account Manager or book a discovery call in here.
Check out our Release notes here to see the latest features.
➡️ Please do follow us on LinkedIn for all the latest news as and when it happens!
As always, thanks for being part of our community!
#Team IRIS
