Courtyard Irvine Spectrum - IRIS mobile dining
Hotel Overview
Located just steps from Irvine Spectrum Center's top retailers, restaurants, entertainment and Great Park Live, the Courtyard Irvine Spectrum hotel in California appeals to both business and leisure travellers.
With 210 rooms and suites, guests can enjoy American favourites and evening cocktails at The Bistro, a morning sip at Starbucks® coffee or relax by the resort-style pool under the California sun.
Challenges
As a select-service property, the hotel aimed to:
Enhance the efficiency and convenience of in-house dining and take-aways from The Bistro.
Capture additional F&B revenue while streamlining processes and maintaining high service standards.
Solutions Installed
Mobile Dining - for the Bistro
“We’ve captured transactions online that we wouldn’t have gotten in person, and the revenue numbers continue to grow year after year. Using photos has certainly influenced sales and has contributed to a consistently higher guest spend online (versus in-person orders).
It’s especially convenient for guests on a tight schedule, and the service is not only faster but also more efficient, driving guest satisfaction and positive feedback. We’re looking forward to expanding mobile dining to our pool area this summer to unlock even more revenue.
Deploying mobile dining has highlighted how technology can boost the guest experience, operational efficiency, and profitability in a competitive hospitality industry.”
Benefits
54% growth in F&B mobile dining revenue
Mobile ordering has seen remarkable growth, with a 40% rise in order volume year-on-year.
Guests spend $25-$50 per online transaction, notably higher than in-person orders, driving consistent revenue growth and an increase of 54% on the previous year.
Operational efficiencies - frees up associate’s time
With fewer calls to the Bistro, online ordering alleviates the pressure on staff, allowing them to focus on in-person guests (rather than breaking off to take calls in front of them).
The direct integration with the POS streamlines kitchen operations and ensures smooth, automatic processing of orders, minimising errors and improving speed of service. The POS integration also ensures all items are matched and synchronised with their menu.
Reduced customer wait times
Guests bypass queues by ordering digitally, resulting in quicker service and fewer missed sales opportunities. When the order is ready, guests collect it and they’re on their way, saving time and effort.
The app caters to time-conscious guests (or those leaving early in the morning), such as corporate travellers and sports teams, enabling them to pre-order and pick up meals in a timelier fashion.
Enhanced guest convenience
Guests can access The Bistro menu directly from their rooms and browse the menu at their leisure.
This promotes the hotel’s F&B options (breakfast, dinner, coffee or cocktails) and encourages guests to opt for in-house dining instead of external delivery services like DoorDash and UberEats.
Staff productivity boost
Effortless order management: With orders sent directly to the kitchen, staff can dedicate more time to fulfilling orders and engaging with guests.
Effective marketing and visibility
Prominent QR code placement: QR codes are strategically displayed at reception, in guest rooms, elevators, and The Bistro, ensuring easy access for guests. Guests find the app easy to use so are up and running with it in no time at all.
Easily editable and up-to-date
The intuitive portal enables the team to make quick, real-time menu updates, add standard items, and upload enticing photos so the menu is always up-to-date and accurate.
It also avoids the costs of printing new menus every time there’s a change.
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