W Dubai - The Palm selects IRIS as preferred partner to power its mobile ordering and e-compendium
The first 5-star W Escape property in the Middle East is set to increase revenue, operate more sustainably and enhance guest communications courtesy of IRIS’ hospitality app
IRIS, a global market leader in digital F&B, guest directory and concierge solutions for hotels and restaurants, has been selected by W Dubai – The Palm to implement its mobile dining and digital guest directory platform to provide a more sustainable, efficient and enjoyable experience to guests.
W Dubai – The Palm is a luxury 5-star property located in the heart of Dubai’s world-famous beach resort. In addition to its 349 guest rooms and suites, it also offers two Michelin-starred restaurants, an adults only WET Deck DJ venue and Sobe bar.
As part of this partnership, the IRIS app provides guests with mobile ordering for both in-room and poolside dining, alongside a comprehensive digital guest directory and mobile concierge service. Both consolidate all the F&B menus and hotel and local area information into one handy app that is easily accessible to both guests and staff.
The guest directory includes a resort map, guest services, information on the hotel’s facilities, and local attractions, whilst the mobile dining app includes all the menus with additional details about dishes (ingredients and allergens) and pictures of every item. Both can be amended in real time to ensure seamless updates that help drive operational efficiencies and ensure the guest is accurately informed in terms of which menu items are available, without the need for frequent and costly paper re-prints.
“The IRIS app will seamlessly and significantly enhance the guest experience like never before.
Offering a more personalised, convenient, accessible approach to ordering, both from our F&B menus as well as guest services, fully supports and aligns with our ethos which is to excel at guest service and elevate the guest experience. We are able to meet the digital expectations of guests putting them in charge of where, when and how they order.
We have seen a significant increase in demand for digital ordering from our tech savvy guests who appreciate the convenience and speed of service.
We chose IRIS following its success across other W properties in the group and its seamless integration with our existing platforms. We look forward to deploying the app throughout the property as we welcome more guests in the future.”
Furthermore, by amalgamating all the information on one app, it reduces the amount of paper and clutter across the hotel, presenting a smarter, more eco-friendly approach to guest communications.
Throughout the hotel, the app is accessible via QR codes that are printed on tent cards in rooms and on acrylic blocks at the WET Deck to help increase visibility and adoption by guests.
“W Dubai – The Palm is a truly inspiring property with world class facilities. Across the IRIS platform we are focused on building and developing features that align with their values, to boost ancillary revenue, enrich the guest stay, and streamline operations.
The IRIS app already supports many W hotels and we look forward to extending the mobile ordering opportunities and capabilities to other hotels as they look to expand their offering with improved service times and efficiency, alongside increased guest spend.”
For more information about the IRIS platform or to request a demo, please visit https://www.iris.net/demo.
For more information about W Dubai – The Palm please visit W Dubai - The Palm - Hotel with Private Beach Access & Outdoor Pool (marriott.com)
About W Dubai - The Palm
Relax into the good life at the first W Escape in the Middle East. Chase the sun along the pristine Palm Jumeirah coastline with a white-sand private beach, adult only pools, dedicated family activities as well as extraordinary Dubai skyline views.
The luxury 5-star hotel boasts playful design elements and dreamy amenities across 349 guest rooms and suites and is also pet friendly.
Experience two signature venues, the audacious Michelin-Starred Italian restaurant, Torno Subito a Massimo Bottura production, and Michelin Recommended restaurant Akira Back brings you an adrenaline-filled menu of Japanese Korean cuisine; brought to you by the name-sake celebrity chef. WET Deck is an adult’s only playground with a live DJ. Sobe, the only bar on Palm Jumeirah to offer 360-degree views of both the city and the Arabian Gulf, is the perfect place to watch the sunset after an action-packed day. AWAY Spa is your go-to for complete relaxation and the ideal place to disconnect.
About IRIS
IRIS empowers Hotels and F&B leaders to do what they do best: increase revenue, look after their teams, and provide an outstanding customer experience.
Their flexible hospitality platform enables hotels and restaurants to provide a truly digital ordering experience to their guests, making it easier and faster for guests to browse, order and pay for items and services across multiple outlets.
Since 2010, thousands of hotels on every continent across the world have used IRIS’s mobile, tablet and web app technology to boost additional revenues by 20% on average.
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