Ritz-Carlton Dubai doubles mobile ordering volume and revenue with IRIS platform
One of Dubai’s most luxurious retreats reports record growth since introducing IRIS mobile ordering for its F&B and guest directory services
IRIS, a global market leader in digital F&B, guest directory and concierge solutions for hotels, is delighted to announce that investment in its mobile ordering capabilities and e-compendium has delivered unprecedented results for the Ritz-Carlton Dubai in the last 12 months. Since partnering with IRIS, the team has seen 106% growth in mobile dining ordering volumes year on year, in addition to 128% year on year growth in F&B revenues.
Ritz-Carlton Dubai boasts 294 spacious rooms and suites alongside nine restaurants and bars serving an extensive choice of menus. Situated on a private beach, in addition to the F&B venues, guests can also enjoy a host of recreational activities, including watersports, tennis, yoga and six swimming pools.
Given the scale of its service offer and operational requirements, the team was keen to implement a more streamlined approach to managing and fulfilling guest requests more efficiently to maximise revenue and deliver a digitally enhanced guest experience.
The IRIS mobile dining app was introduced for in-room dining, for the pool area and Gulf Pavilion beach outlet, alongside the IRIS Digital Guest Directory.
Following its implementation, the IRIS platform delivered a host of immediate benefits, including more streamlined and efficient F&B operations throughout the hotel. Mobile dining was readily accessible to guests via a QR code situated in strategic locations, whilst the direct integration to the POS enabled orders to be digitally delivered directly to the kitchens, reducing guest wait times and eliminating errors.
Likewise, guests have benefitted from a more visualised version of the menu, with items available to order at their leisure from a location and time that suits them. A menu made even more accessible with the option to send the chef messages to outline any particular dietary requirements or allergies or request any customisations where available.
Read more on the IRIS and Ritz-Carlton Dubai success story here
For more information on the hotel, please click here: The Ritz-Carlton, Dubai | Luxury Hotel in Dubai, UAE (ritzcarlton.com)
For more information on IRIS or to book a demonstration, please click here.