IRIS announces new UI & mobile ordering features to unlock upsell and revenue potential
The global provider of digital F&B and guest experience platforms announces new and improved CMS features to support operators and guests
IRIS, a global leader in digital ordering for the hospitality industry, today announces a suite of new features which are now available across its mobile ordering platform. Each one has been developed to positively impact operational efficiency and revenue for operators at the back end, whilst at the same time enhancing the guest experience to encourage orders and loyalty at the front end.
New UI for Back End
Operators running multiple sites and outlets face a time-consuming challenge: creating, updating, and maintaining menus and guest directory items, to ensure content is always up-to-date and accurate. This complexity extends across individual venues, departments, and even group-wide operations. Recognising the need for a more efficient approach, IRIS has upgraded the functionality and UI within the back end of its app to enable operators to now update menu and guest directory items simply and efficiently.
Now users can create or amend a section (i.e. breakfast), category (i.e. pastries), and item (i.e. croissant) on just one convenient page. Even better, once an item has been created, it is now easier and quicker for operators to add modifiers or hide/display the item as and when required.
The same approach applies for guest directory items. For example local services or attractions which can be uploaded and modified centrally.
This is in addition to highlighting items as popular, recommended by the Chef or as a special to enhance the guest’s experience, so they can enjoy more variety and choice according to their own preferences.
It will also be supported by a reporting function to deliver greater visibility on what items are selling when and by which outlet, so operators can take a more informed approach to managing future menus and F&B and guest directory strategies.
Re-orders and upselling
In addition to an enhanced back end functionality, two new re-order and upsell features have also been launched to deliver a more frictionless and personalised dining experience for guests that also delivers more orders and revenue for operators.
Via the new “Order Again” button, guests can quickly and easily reinstate all the items from a previous order back into their cart for a quick, fuss-free and complete re-order that saves time and can be completed quickly, without the need to wait for a member of staff or run the risk of mistakes.
Each feature is now available to operators. For more information on IRIS, click here
About IRIS
IRIS is the global market leader in digital F&B ordering, guest directory and concierge solutions for hotels, working with many of the world’s leading chains including Marriott, Hilton, Mandarin Oriental, IHG and Four Seasons.
IRIS empowers Hotels and F&B leaders to do what they do best: increase revenue, look after their teams, and provide an outstanding customer experience.
Their flexible hospitality platform enables hotels and restaurants to provide a truly digital ordering experience to their guests, making it easier and faster for guests to browse, order and pay for items and services across multiple outlets.
Since 2010, thousands of hotels on every continent across the world have used IRIS’s mobile, tablet and web app technology to boost additional revenues by 20% on average.
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