Top 5 tips for driving F&B revenue
Technology enabled dining experiences are here to stay so how can hoteliers increase revenue with an F&B online ordering app?
With the rise in the popularity of mobile ordering apps and hospitality industry making a strong come back after the pandemic, hoteliers and restaurant owners are keen to increase revenue and financially recover.
The new normal has pushed everyone to embrace technology, and the hospitality industry is no exception. It must provide its customers with a service that exceeds their expectations and empowers their experience. That’s where the QR codes come in on your restaurant dining tables.
In big hotels, food and beverage services can run up to 57% of revenue, if not more. Here are the 5 top tips to increase revenue through an F&B app and keep your customers happy.
1. Enhance customer service
Begin by improving your guest experience with excellent customer service. Even though this is too obvious, hoteliers must remember that revenue is not guaranteed through just good food and drinks; it is earned through customer satisfaction.
To gain customer loyalty and respect, instruct your staff on how to greet, serve and assist an individual. Paying attention to your guests and regularly checking on them will prove beneficial in the long run. With Intouch Insight’s 2022 Restaurant Trends Report consumers ranked 'overall experience' as the number one reason consumers stay loyal to a restaurant, followed by quality of food, and cost.
With the use of an F&B app, orders can be taken timely and accurately - you also won’t have to worry about missed payments or guests waiting to pay their bills as guests can simply pay via the app.
2. Increase availability & accessibility – increase sales
Availability of F&B is essential around the hotel as customers also like to order food and beverages in their hotel rooms or elsewhere on site. The growing demand for eating in various locations has enlarged the attraction for many customers as it helps them stay more in control of their stay.
Having a simple solution for quick ordering from wherever the customers are (be it the outdoor terrace, a poolside lounger, the beach or their suite for example) will encourage more orders as there are fewer obstacles to purchasing food and beverages.
Convenient ordering technology, such as QR codes, helps generate more revenue by attracting customers who might not want to go to the restaurant or bar area to place an order.
3. Up-to-date Digital menus
Customers are becoming more particular and health-conscious in the food and beverage sector. They tend to request specific options, so consistently updating parts of the menu to include dietary and allergy information is essential.
Nowadays, people are concerned about their diets and well-being, and they expect to see healthier options on the menu. So, expanding the menu with vegetarian, vegan, gluten-free and sugar-free options (along with up-to-date calorie figures) helps improve the guest experience by simply adding more options.
You no longer have to reprint the menus each time the changes occur. With an F&B app, you are one click away from changing the dishes and pricing and having ingredients listed in multiple languages.
4. Instant service via QR code
Guest experience comes in many touchpoints, and efficient service cannot be neglected. Nobody likes waiting a long time to place and receive their order - guests are more likely to return to the restaurant that provides faster service than the one that made them wait or got the order wrong.
The quicker the service (and easier it is for the guest to pay), the faster tables can be turned around and new customers can be seated. Not only does this help boost revenue and customer retention, it becomes a significant advantage over most competitors.
5. Embrace Technology
Online ordering has become commonplace with 71% of consumers reported having used a mobile app to purchase a meal (Intouch Insight). With an abundance of apps on our phones, the good news is that the IRIS guest web app will not take the space on the guest’s phone as it opens in a browser. A hotel guest app solution such as IRIS is quick and easy to use and the F&B order and pay solution can enhance customer satisfaction and increase your revenue.
IRIS F&B web app can help boost efficiency, save time, reduce the number of order errors and more. With F&B ordering and quick payments, the F&B menu is also designed to process personalised meal requirements, instantly improving guest expectations.
