Sanderson London Hotel selects IRIS to maximise F&B revenue opportunities
Five star Sanderson Hotel boosts F&B revenue with digital ordering
The five-star luxury hotel in London deploys IRIS’ online ordering app to enhance in-room dining sales and operations
IRIS, a global market leader in digital F&B ordering, guest directory and concierge solutions for hotels and restaurants, has been chosen by the five-star Sanderson London to boost in-room F&B revenue and streamline operations.
Part of the Ennismore Group, Sanderson London offers five-star style and service. With extravagant and original interior design by Philippe Starck, guests can enjoy a variety of dining options from a la carte dishes and afternoon tea to hearty sandwiches and signature cocktails.
“IRIS’ online F&B ordering app has enabled us to improve guest services, save labour and maximise revenue opportunities.
Guests crave comfort, convenience and value - the IRIS app provides them with an accurate and efficient means of ordering wherever they are, from the comfort of their own device. Order accuracy has improved as guests place their own orders and can inform the chefs of any allergies or preferences, thereby boosting the overall experience.
Average F&B spend and revenue has also increased with in-room ordering as the guests order more per transaction online [versus phone orders] with more items to choose from and a variety of upselling prompts.”
The hotel has ambitious plans to boost revenue further by expanding the online ordering capabilities to other areas of the hotel such as the bar area and for corporate events and conferences. And by automating processes with the mobile dining platform (so orders go direct to the kitchen), the hotel no longer needs staff members to manage phone orders which is also helping the team optimise resources, operate more sustainably and lower costs.
“We’re delighted with the results that the Sanderson London are enjoying since implementing our mobile dining app. As most room service orders are now processed digitally through IRIS, it has enabled the hotel to simplify operations, improve the precision of orders and minimise lost revenue.
We’re looking forward to working with the hotel to continue to expediate opportunities even further.”
For more information about the IRIS platform or to request a demo.
For more information on Sanderson London.
About IRIS
IRIS is a global market leader in digital F&B ordering, guest directory and concierge solutions for hotels, working with many of the world's leading chains including Marriott, Hilton, Mandarin Oriental, IHG and Four Seasons.
IRIS empowers Hotels and F&B leaders to do what they do best: increase revenue, look after their teams, and provide an outstanding customer experience.
Their flexible hospitality platform enables hotels and restaurants to provide a truly digital ordering experience to their guests, making it easier and faster for guests to browse, order and pay for items and services across multiple outlets.
Since 2010, thousands of hotels on every continent across the world have used IRIS's mobile, tablet and web app technology to boost additional revenues by 20% on average.
More information: www.iris.net or info@iris.net
About Morgans Originals
Morgans Originals is rooted in iconic cultural legacy, with a collection of independent hotels all sharing the same free spirit. Each hotel, one of a kind, is brought together by a shared culture and community. No matter how big or small, a Morgans Original is always entertaining, celebrates a love for the glossy hey days, and the magic of a Friday night where time disappears. Each Morgans Original is unique, celebrating individuality and diversity with its own statement-making design.
Bringing together established creative partners to deliver the latest and greatest, and always discerning experiences in design, food & beverage, music and art. Each hotel has its own original story and features that combine a shimmery elegance with an edgy naughtiness — a balance you can’t help but be drawn to. Morgans Originals current portfolio includes St Martins Lane London and Sanderson London with properties opening soon including Legacy Hotel & Residences Miami, Artista San Antonio, and Temple Detroit. MorgansOriginals.com
Morgans Originals is part of Ennismore.
About Ennismore
Ennismore is a creative hospitality company with a global collective of entrepreneurial and founder-built brands with purpose at their heart. It curates and manages unique properties and experiences in some of the most exciting destinations around the world.
Founded in 2011 by entrepreneur Sharan Pasricha, Ennismore and Accor entered a joint venture in 2021 to create a new autonomous entity, with Accor holding a majority shareholding. Creating the world’s fastest-growing lifestyle hospitality company, it brings together Ennismore’s know-how in building brands with creative storytelling, design, and authentic experiences, with Accor’s wealth of knowledge in delivering scale, network growth and distribution.
Under the leadership of Sharan Pasricha, Founder & Co-CEO, and Gaurav Bhushan, Co-CEO, Ennismore comprises 14 brands - with 90 operating properties and further 160 in the pipeline - and a collection of over 150 culturally relevant and diverse restaurants and nightlife destinations.
Ennismore puts innovation at the centre of everything it does, with four dedicated in-house specialist studios, which obsess every guest touchpoint including Carte Blanched – a fully integrated F&B concept platform; a creative studio of interior and graphic designers; a digital product and tech innovation lab, and a partnerships and collaborations unit. Ennismore is committed to positively impacting the world, with a key focus on creating inclusive communities among its teams and in the places it calls home.
Ennismore has been included in Fast Company’s World’s Most Innovative Companies lists in 2020 and 2021; ranked#29 in FT1000: Europe’s Fastest-Growing Companies; and is part of FT Future 100 - the UK’s fastest-growing businesses that are shaping the future of their sector.
The Ennismore brands: 21c Museum Hotel, 25hours Hotels, Delano, Gleneagles, Hyde, J0&JOE, Mama Shelter, Mondrian, Morgans Originals, SLS, SO/, The Hoxton, TRIBE and Working From_. ennismore.com
