QR code comeback and mistakes to avoid
The application of Quick Response (QR) codes in many sectors has made a swift comeback, especially in hospitality with QR code ordering systems for hotels and restaurants.
QR codes have now become part of how our society functions due to the rapid increase in digitalisation and how comfortable people are with using them, most commonly to access a restaurant menu (55%). Plus, according to a study done in the US, ¾ of adults said they would be willing to use more QR codes in the future.
The reason we are seeing QR codes make a comeback is their versatility, they can have a multitude of uses, operating as vehicles to engage customers, inspire action, drive traffic, and share information. In the last few years, you have probably used a QR code to pull up a menu or two yourself. QR codes are being used cost-effectively across the hospitality industry for other handy reasons, for example:
Mobile F&B ordering
WiFi Authentication
App Downloads
Scan-to-call Reception or message the concierge team
Targeted promotions
Discover hotel information
How can I create a QR code?
If you wish to create a QR code for your own business, you will need to first determine what action you want guests to take: download your app, pull up the food and beverage menu, or call reception?
There are various websites you can use that can generate free QR codes - additionally, companies like IRIS have built in QR code providing capabilities. After entering the required information in all relevant fields and generating the QR code, you can choose various design options.
QR Code mistakes to avoid
While your business will primarily benefit from the technological adoption of QR codes, be careful to avoid the following vital mistakes:
Not creating enough colour contrast in the QR code
Creating a distinct difference in contrast between the foreground and background colours is very important in making the scanning of the QR code as seamless as possible.
Not having an aligned strategy
Consider the purpose of the QR code: its design should align with your overall business and marketing strategy and should be the bridge between the offline and online aspects of your business.
Not using analytics to track your campaign
Paying attention to key performance indicators and statistics will allow you to track the effectiveness of your campaign.
Why should I use QR Codes in my hotel or restaurant?
Whether using hotel guest experience apps, digital menus for restaurants, or concierge apps, QR codes are an innovative technology that can boost brand awareness and customer engagement. The key reasons why you should use QR codes for your hotel or restaurant are:
The efficiency of service requests
QR codes can streamline the efficiency of service requests as customers only need to scan a QR code to receive a specific service. For example, hotel companies can install QR codes at check-in desks and room doors. The QR code can also allow customers to find out more about the surrounding area and useful information about the hotel and it’s facilities.
Drive F&B sales
QR codes provide guests with a quick and easy way to view menus, special offers and the range of drinks available. QR codes can be placed on tables, in bedrooms and around the hotel to give guests the means to order from any hotel outlet from the comfort of their own device and in their own time. No need to hunt down a menu or flag down a waiter, all the most up-to-date information is available at the scan of a code!
Accessibility
Accessibility across touchpoints can lead to improvements in customer experience. QR code ordering can improve accessibility by offering alternative payment methods, instant access to information about the hotel, multilingual aspects, and simplifying brand interactions (such as writing a review). And it enables you to communicate with your guests on the go with them accessing the information on their phones or tablets wherever they are.
Multi-lingual settings
As mentioned before, QR codes can serve and provide content to customers in their language of preference, which is determined by their mobile phone settings. While the work to include multiple languages can be intense, it is very worthwhile due to the positive impact on brand loyalty.
Eco-friendly and resourceful
QR code ordering facilitates digital menus, which eliminates the need to use paper and other disposables, which effectively creates a positive impact on the environment and saves resources. As they’re digital, they’re also easy to edit and keep up to date so the latest information can be displayed without the need for a costly re-design and re-print.
Staff shifts
Employees can now clock in and out by scanning a QR code via smartphones.
Simple and cost-effective payments
Digital payment methods have become easier for customers than ever before. Payments using QR code ordering are fast and easy and can quickly be processed once the QR code is scanned. At the heart of our IRIS® GXP Payment Integration Framework is the use of QR codes for app activation. Integrated with market leaders in payment providers to deliver a fast, interactive, and seamless guest checkout experience, guests can make quick and easy payments with the app.
Free and easy to set up
Many companies like IRIS have free, built in QR code providing capabilities and there are also a multitude of sites that will allow you to set up your QR code for free - making it a simple, yet cost-effective marketing tool to communicate your message.
QR codes are not going anywhere anytime soon. If you are interested in finding out more about QR codes and how they may benefit your business, you can contact us or arrange a demonstration of our solutions.
