We’re rebranding.
You may have noticed that IRIS® recently gave our brand a facelift. We’re excited to finally unveil our new look, and we want to tell you all about it.
Our new IRIS characters | © IRIS
The future of F&B
We’ve come a long way since IRIS® was founded in 2008.
As individuals and as a company, we’ve learned a lot along the way and felt that our former logo, images, illustrations, and colours didn’t represent who we are anymore. We’ve come into our own and found our niche: connecting some of the most amazing hotel brands and their guests, using our digital know-how.
Logo development | © IRIS Software Systems
Originally, we focused on mobile-optimized experiences, but since then, we’ve expanded our products and services to help hoteliers create incredible guest experiences.
After a decade of encouraging our customers to push the limits and innovate, we thought we should practice what we preach. After all, we wouldn’t want to use a mobile app that hadn’t been updated in 10 years.
A fresh colour palette | © IRIS Software Systems
Our goal & inspiration
A lot of love went into our rebrand.
As a company, we emphasise the importance of versatility, innovation, and experimentation to all of our partners, which is why the Bauhaus Movement and the mantra “form follows function” heavily influenced our new identity.
Our new IRIS® characters | © IRIS Software Systems
If you’ve worked with us before, you know IRIS® are unlike other “office workers.” We’re a tight-knit team who thinks outside the box. We thrive on the successes of our teammates and customers, and we’re always prepared to lend a helping hand.
Our new IRIS® characters | © IRIS Software Systems
What does this rebrand mean for our customers?
Our goal is to give retailers and other brands a holistic view of their customers so they can make data-driven decisions about how, when, and where to engage them.
We’ve shifted from focusing on only mobile experiences to connecting people, places, and devices all over the world— and we have engagement tools to manage and personalise these connections.
Wrapping up
Whether you’ve known us for a while or are meeting us today for the first time, we’ve changed a lot, but we’re still the same team working hard to push the boundaries and create the best digital experiences. We’re just doing it in style.
TL;DR?
What ISN’T changing: We’re the same IRIS®. Helping hundreds of hotel and hospitality brands around the world to offer digital solutions and optimize every guest experience.
What IS changing: Our new look and feel reflects how we’ve grown in the last 10 years and our dedication to connecting global hotel and hospitality brands and their customers.
