IRIS reports unprecedented guest demand for Mobile Ordering

The leading provider of digital F&B and guest experience platforms has seen marked increases in both revenues and demand for mobile orders from hospitality clients as global footprint grows 

IRIS, a global leader in digital ordering for the hospitality industry, announces unprecedented growth in its client base as demand from guests for a digital-first experience continues to soar.

Rise in popularity of digital services

With the marked return of travel since the pandemic, hospitality guest numbers have risen apace. IRIS order numbers from January to July in 2022 have increased by over 85% compared to the same period in 2021, whilst order revenue has increased by over 90% compared to the same period in 2021. This growth corresponds with the rising popularity of guests using their mobile devices and the increasing expectation for a more autonomous, self-service approach to ordering and payments.

The recent report 2022 Restaurant Trends Report by Intouch Insight highlighted that as of this year, over two-thirds (71%) of consumers reported having used a mobile app to purchase a meal. A sentiment echoed in the Oracle Hospitality in 2025 Report which also cites that nearly all (96%) of hoteliers are investing in contactless technology.

Increased revenues and operational efficiencies for hoteliers

Hospitality operators worldwide recognise the value that mobile ordering and payments offer in terms of increasing both revenues and operational efficiencies and have been swift to respond. The role of mobile has had a transformative impact on the hospitality industry - not only from a guest journey perspective but also in supporting owners and operators to mitigate the impact of rising costs and staff shortages.

IRIS is now the chosen mobile ordering partner for, and trusted by, a host of award-winning luxury, chain and family hotels and resorts worldwide. The company’s client base which now includes Marriott, Waldorf Astoria, Four Seasons, Kimpton Hotels, Mandarin Oriental Hotel Group, IHG and Ennismore, in addition to a host of luxury, independent hotels, has grown significantly year on year.

Rubén Zamora, Director at Mallorca Ç Collection [a group of luxury, boutique hotels that have the IRIS app], added “We wanted to provide our guests with a sustainable, digital experience that will enhance their stay and give them everything they need - and the IRIS app does exactly this. We have seen impressive sales results through the app at our hotels in such a short space of time. The sophisticated platform helps improve the guest experience whilst enabling us to power up our ancillary revenue growth and be more cost effective.’’

Innovative new features to meet demand

In direct response to this trend the company recently announced the launch of two new features to enable operators to extend their mobile ordering and payment service capabilities to guests even further. Open Tab and Pay at Table have both been developed to equip both the guest and the operator with the mobile functionality that offers more flexibility and efficiency.

Both features enable the guest to order and pay when and how they want, whilst at the same time supporting operations and revenue in the midst of inflation and staff challenges, to enable operators to maximise the guest potential to spend.

This is in line with the expansion of the client support and product development teams worldwide, with nine colleagues recently joining the IRIS team and 3 more scheduled to join before the end of the year, and the launch of new London offices in April.

Graham Rushin, VP Sales and Marketing at IRIS, comments:

“It is hugely encouraging to see the growth and impact that mobile ordering has had on supporting the hospitality industry and exciting to consider the potential it has to deliver even further growth for operators across the board in the future.“

“Likewise, as Generation Z – the first generation to have grown up with access to both the internet and digital mobile technology – continues to grow and subsequent generations follow, we fully expect mobile ordering to become the norm far beyond its level of adoption now. It is our focus as a business to continue to invest in the research and development of new features and platforms that ensure operators are fully equipped to not only meet but exceed the expectations of their guests. Future-proofing is critical to the success of any business and for hospitality adopting a mobile approach to technology is an essential part of that process.”  

For more information on IRIS, please click here.