8 essential F&B mobile ordering features that leading hotels must adopt
Elevate your guest’s hotel dining experience and free up staff time with these key digital ordering capabilities.
In the fast-evolving landscape of hospitality, hotels are constantly seeking innovative ways to enhance guest experiences while optimising operational efficiencies. Mobile ordering technology has emerged as a powerful tool in achieving these goals, particularly in the realm of F&B services.
By leveraging these digital platforms, hotels can not only elevate the dining experience for their guests but also address ongoing labour challenges and revenue targets.
Here, we outline the key F&B mobile ordering features and capabilities that will enable hotels to drive revenue and enjoy efficiencies:
Scalability - Expand Outlets & Reach
All the action shouldn’t be restricted to the bedroom with In-room dining! Hotels can extend mobile dining to various outlets such as the lobby, bar, restaurant, poolside, bistro, and coffee shop. Whether for pick-up or delivery, this expanded reach offers guests greater convenience and flexibility in dining choices…and generate more revenue for operators!
Seamless Online Payments
Simplifying the payment process is essential for boosting guest spend and maximising table turnover. Features like seamless online payments, split bills, and open tabs make it easy for guests to settle their bills promptly and spend more - allowing hotels to serve more covers and increase revenue.
Digital Staff Ordering
Empowering staff with mobile ordering capabilities enables them to take orders from anywhere on the premises, enhancing operational flexibility and efficiency. With digital staff ordering, hotels can improve service levels while maintaining the personalised touch of waiter service.
Personalisation and Allergen Filters
Catering to guest preferences and dietary restrictions is paramount in delivering a tailored dining experience. Mobile ordering platforms that offer personalisation options and allergen filters allow guests to customise their orders according to their specific requirements, ensuring a seamless and enjoyable dining experience.
Multi-lingual Communication
Language barriers should never hinder effective communication between guests and staff. Implementing language-switching features in mobile ordering apps enables guests to access digital menus and hotel information in their preferred language, minimising errors and miscommunication while enhancing guest satisfaction and order accuracy.
True POS Integration
Seamless integration with the hotel's point-of-sale (POS) system is crucial for efficient order processing and menu management. With true POS integration, updates to menu items are synchronised in real-time, and orders are sent directly to the kitchen, streamlining operations and reducing wait times for guests.
Timeslots
Regulating the pace of orders through timeslots helps hotels avoid staff overwhelm and maintain optimal service levels. By setting maximum order limits and specifying time durations for each slot, hotels can ensure a steady flow of orders, manage guest expectations, and enhance operational efficiency.
Complementary Items and Upselling
Tempting guests with related or complementary items enhance their dining experience while presenting valuable upselling opportunities for hotels. Suggest the perfect pairings and showcase enticing photos of menu items to significantly increase guest spend and revenue.
In addition to implementing these features, effective marketing and promotion of the mobile ordering app are crucial for driving guest uptake and usage.
By embracing technology and incorporating these essential F&B mobile ordering capabilities, luxury hotels can diversify revenue streams, streamline operations, and ultimately deliver unparalleled dining experiences that exceed guest expectations.
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