NYBAU Hotels select IRIS to elevate the guest experience and maximise online F&B sales
The luxury hotel group opts for IRIS’s hotel app for El Vicenç de la Mar following the successful results at its sister property where F&B revenue increased 124% year on year.
IRIS, the global provider of guest experience and F&B apps, has been chosen by El Vicenç de la Mar, a luxury boutique hotel in Majorca to provide online F&B ordering, digital guest services and a hotel directory through its cloud-based hotel app.
NYBAU, which manages the El Vicenç de la Mar hotel, were keen to deliver a high-tech, digital guest journey and maximise sales across their gastronomy outlets. Results so far have surpassed expectations with F&B sales and orders growing over 11% weekly since going live one month ago.
Rubén Zamora, General Director at El Vicenç de la Mar, added “We wanted to provide our guests with a sustainable, digital experience that will enhance their stay and give them everything they need - and the IRIS app does exactly this. We have seen impressive sales results through the app at its sister property El Llorenç Parc de la Mar, and so far, we are delighted with the performance at El Vicenç in such a short space of time. The sophisticated platform helps improve the guest experience whilst enabling us to power up our ancillary revenue growth and be more cost effective.’’
The app is delivering an increased number of orders, with higher order values, in a paperless fashion. Likewise, service requests and spa bookings can be fulfilled swiftly and efficiently. Guests have access to a wealth of information on the app - everything from hotel amenities and activities, to experiences and local attractions - at the tip of their fingers.
By providing their guests with an iPad for use during their stay, guests are now able to order food and drink and place service requests whenever they like, wherever they are and from the comfort of their own device.
El Vicenç de la Mar is a 35 bedroomed boutique hotel that opened in May 2022, the newest member of NYBAU Hotels. With two restaurants, a rooftop terrace, a cocktail bar and private cinema, the hotel was keen to fulfil the needs of today’s guests and provide a digital, sustainable experience that they are used to in other areas of their daily lives.
Graham Rushin, VP Sales and Marketing at IRIS commented, ‘‘We’re delighted to extend our partnership with NYBAU Hotels. El Vicenç de la Mar is providing their guests with an enriched and personalised guest experience – helping guests to manage their stay, from ordering popcorn in the cinema to booking a spa treatment and ordering a taxi with concierge.
The platform enables the hotel to be agile and efficient – along with fulfilling service requests, they can adapt menus and hotel information at the click of a button to ensure their guests are treated to a first-class service and a seamless, memorable stay befitting of a luxury boutique hotel.’’
About IRIS
IRIS is the global market leader in digital F&B ordering, guest directory and concierge solutions for hotels, working with many of the world’s leading chains including Marriott, Hilton, Mandarin Oriental, IHG and Four Seasons.
IRIS empowers Hotels and F&B leaders to do what they do best: increase revenue, look after their teams, and provide an outstanding customer experience.
Their flexible hospitality platform enables hotels and restaurants to provide a truly digital ordering experience to their guests, making it easier and faster for guests to browse, order and pay for items and services across multiple outlets.
Since 2010, thousands of hotels on every continent across the world have used IRIS’s mobile, tablet and web app technology to boost additional revenues by 20% on average.
About El Vicenç de la Mar
El Vicenç de la Mar is the newest member of NYBAU Hotels, and sits on the beautiful bay, Cala Molins, in Mallorca. The 35 bedroomed luxury hotel features a breath-taking multi-tiered rooftop terrace with a swimming pool, a cocktail bar, private cinema, spa, bike centre and two restaurants where guests can enjoy the sweeping views across Cala Sant Vicenc and the Sierra Tramuntana Mountains. Chef Santi Taura, the recipient of two Repsol Suns and a Michelin Star in the 2021 and 2022 guide, will be heading up the entire gastronomic offerings at the new hotel. El Vicenç is much more than a hotel, it is a lifestyle. It is the perfect setting to experience the north of Mallorca, where relaxation, gastronomy, leisure and nature come together in equal parts.
About NYBAU Hotels & Restaurants
The hotels are managed by NYBAU Hotels who specialise in the management and development of luxury, independent hotels and gastronomic restaurants. El Llorenç Parc de la Mar (opened in 2019) in Palma, is the founding hotel of the group - offering a Palma city experience. The sister hotel, El Vicenç de la Mar opened Spring 2022.
Manage the experience with technology
Our IRIS® Guest apps also enhance hotel guest experience and brand loyalty by enabling your guests to manage all facets of their visit. To find out more, you can contact us or book a demonstration of our solutions.
