JW Marriott Phoenix Desert Ridge drives guest spend by 40% with IRIS’s mobile dining platform
JW Marriott Phoenix Desert Ridge Resort & Spa, the newly revitalized AAA 4-diamond hotel in Phoenix’s Sonoran Desert, leverages IRIS’s F&B online ordering platform for in-room dining and increases average guest spend by 40%.
IRIS, a leading provider of digital F&B and guest experience platforms, was deployed to provide guests with a seamless and efficient mobile dining service and to maximise F&B opportunities across the hotel.
With 950 bedrooms and 7 restaurants and al fresco bars, the luxury resort is immersed in the vibrant serenity of the desert with awe-inspiring vistas, state-of-the-art facilities and extraordinary amenities.
The app, first installed prior to Covid, enables the hotel to enrich the guest stay and drive ancillary revenue with a quick, effective method of ordering and paying for food and drink items. With orders being sent straight to the kitchen (with the EPOS integration), staff’s time is minimised, processes are streamlined and delivery times are quicker.
Nebojsa Sarenac, JW Marriott Phoenix Desert Ridge Resort & Spa’s Senior F&B Operations Manager commented, “The platforms gives us many options to maximise ancillary revenue across our resort and enhance the guest experience. With the simple and seamless ordering platform, in-room sales and average check size have soared by 40% and the return on investment is significant - every hotel should have the IRIS app!
With new features being released regularly, we’re learning all the time, it’s amazing how the app is fully integrated and seamlessly connects to everything.”
With today’s guests demanding a more contactless experience where they can self-serve online, JW Marriott Phoenix Desert Ridge now wants to maximise sales further by expanding the scalable platform to other parts of the resort such as the Spa Bistro and the pool areas, thereby adding additional channels to boost revenue generation.
With the use of QR codes along with IRIS’s approach to F&B ordering, JW Marriott’s guests have the leisure of browsing menus, placing orders for in-room dining, and paying their bills comfortably in their own time and on their own mobile devices.
The staff at the newly revitalized resort have also experienced the benefits of the app. It’s easy to edit and update with new menu items and they are able to control the pace of orders by setting delivery times and temporarily turning off mobile ordering to ease congestion in the kitchen and reduce strain on staff and resources during peak times.
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About IRIS
IRIS is the global market leader in digital F&B ordering, guest directory and concierge solutions for hotels, working with many of the world’s leading chains including Marriott, Hilton, Mandarin Oriental, IHG and Four Seasons.
IRIS empowers Hotels and F&B leaders to do what they do best: increase revenue, look after their teams, and provide an outstanding customer experience.
Their flexible hospitality platform enables hotels and restaurants to provide a truly digital ordering experience to their guests, making it easier and faster for guests to browse, order and pay for items and services across multiple outlets.
Since 2010, thousands of hotels on every continent across the world have used IRIS’s mobile, tablet and web app technology to boost additional revenues by 20% on average.
