IRIS wins Hospitality Implementation of the Year award at the Intelligent ICT Awards Middle East
IRIS triumphs at the Middle East IT industry awards with W Dubai - Mina Seyahi
IRIS is delighted to have won the Hospitality Implementation of the Year award at the Intelligent ICT Awards Middle East in recognition of its successful deployment at W Dubai - Mina Seyahi.
The Intelligent ICT Awards celebrates the best of the IT Industry in the Middle East. It highlights the many diverse and innovative ICT implementation projects taking place, showcasing growth and digitalisation across the IT landscape within the selected sectors.
Kennedy Kavita, In Room Dining and Studio Manager at W Dubai - Mina Seyahi, picked up the award on our behalf and celebrated our joint success.
The Hospitality category winners
Kennedy Kavita picking up the award
The judges were particularly impressed by how W Dubai - Mina Seyahi implemented the IRIS solution to create a mobile dining and guest directory app, which made it easier for guests to order online rather than over the phone. This implementation led to a notable increase in both guest spend and overall revenue, and is expected to scale W Hotels.
The five star luxury hotel, situated in the heart of Dubai Marina deployed IRIS’s platform to provide tech-savvy guests with an efficient, user-friendly means of ordering food and beverage items via their mobile devices. They wanted to cater for overseas guests and to mitigate any communications barriers, as well as wanting to boost F&B revenue, improve their processes, and deliver an enhanced customer experience.
As a result, W Dubai - Mina Seyahi is enjoying a myriad of benefits such as:
- 126% rise in F&B order volumes year on year
- Saves staff time and improves customer wait times
- 138% boost in average guest spend YOY
- Enhances guest communication
- Meets guest's need for a digital all-in-one experience
Kennedy Mutinda, In Room Dining and Studio Manager commented:
“Guests value efficiency and convenience so they appreciate being able to order food and beverages (and access information) in just a few clicks, without the need to wait in line or interact with staff directly.
The IRIS mobile dining and guest directory app works perfectly for our guests, most of whom are international, who prefer ordering and communicating with us online rather than over the phone.
This enhanced visibility of menu items and seamless ordering process has attributed to a significant boost in guest spend and revenue which we envisage will continue to rise.
By offering online ordering capabilities, we’re meeting guests’ expectations for a modern, user-friendly service. Providing a smooth digital experience not only enhances guest satisfaction but also strengthens our brand reputation and competitiveness in the market.”
To read the full case study on W Dubai - Mina Seyahi, please click here.
