5 places to drive F&B revenue - outside of your restaurant

In the ever-changing hospitality industry, hotels constantly strive to enhance guest experiences while optimising ancillary revenue. Many establishments struggle to maximise the revenue potential from across their property and deploy dedicated waitstaff to serve guests in spaces such as rooftops or co-working.

This limitation not only hampers guest satisfaction but also hinders the hotel’s revenue potential. The solution lies within reach – IRIS F&B mobile ordering and payment solution was designed to transform these spaces into efficient and highly profitable locations without overstretching your staff.

Transforming Spaces, Maximising Profits

Ordering platforms redefine hotels' operations by ingeniously converting underutilised areas into thriving F&B hubs. This innovative technology empowers hotels to serve more guests and unlock new revenue streams, maximising profitability and enriching the guest stay.

Here are the top 5 places (outside restaurants) with HUGE F&B potential.

1.    Bedrooms – You didn't think this would be first, did you? Yes, you might offer room service, but is it digital and easily accessible? Can you upsell or suggest items based on meal choices or dietary preferences? With IRIS – you can!

In-room dining typically generates an increase in guest spending too with ‘guilt-free’ ordering and guests being able to see the wide range of choices available to order, in their own language as well!

Look at how W Brisbane Hotel improved its room service F&B revenue with IRIS.

2.   Pool deck – Yes, you might have a pool bar, but what about the guest who just got the perfect tanning position and doesn't want to move to order their next cocktail? We've got a mobile dining app for that.

Hotels are getting creative too - they’re printing QR codes on metal tags for their cabanas and sun loungers. A smarter, more sustainable option to soggy menus!

Revenue increased by 51% when Sheraton Gran Mirage in Port Douglas implemented the IRIS app poolside.

3.   Lobbies & Co-working areas – Business guests want a seamless, uninterrupted service whilst they’re at work in your hotel. For example, guests visiting for a meeting, remote workers using your hotel as their digital desk and students who use your lobby for studying - they don’t want to waste time looking for a waiter or interrupt a long call to get a drink.

Hotels are proving the perfect backdrop for workers and they’re quite the revenue generator if guests have access to a sophisticated digital ordering tool for coffees, snacks and lunch breaks.

One Hundred Shoreditch have implemented IRIS’ digital ordering app to cater for their large footfall of guests in their lobby area and to provide a more efficient approach to managing orders and fulfilling guest requirements.

4.  Conference and event spaces – Weddings, conferences, events, whatever it may be – the IRIS app can be accessed via QR codes all around the space, allowing many opportunities to place orders through the app. They can even advance order – and it's not limited to food! We've seen customers ordering screens, notepads, and TVs for their meeting rooms ahead of time.

Marriott Newark Liberty Airport use mobile dining for corporate events and board meetings. All delegates are given the QR code so they can place their order and get it delivered to their meeting room. Simple, convenient and easy to process for both parties.

5.   In-house cinemas – Locals may come for a show, but how can they order room service if they don't have a room? Get them ordering items with a mobile app – opening your cinema to anyone in the area in addition to your residents.

The El Vicenc has deployed digital ordering in their in-house cinema – guests can scan a QR code at their seats whilst watching a film or sporting fixture to access a special menu and order drinks, popcorn and sandwiches. Talk about enriching their overall experience!

We could go on and on – spas, golf courses, wherever you want; a dining app delivers potential in every corner of your hotel because guests can order from the comfort of their own device. F&B ordering platforms seamlessly adapt each area of your hotel, ensuring that each space is well-used and provides an exceptional guest experience.

What are the benefits of F&B ordering systems?

Effortless Guest Experience: F&B Ordering throughout your hotel

By scanning a QR code, guests gain instant access to an extensive menu, allowing them to place orders easily.

The absence of traditional waitstaff is no longer a problem; guests can request beverages, snacks, and more at their fingertips. The system ensures the swift processing of orders by seamlessly connecting guest requests with the kitchen or bar, guaranteeing prompt service and heightened guest satisfaction.

Driving Ancillary Revenue & Maximising Performance

The strategic implementation of F&B ordering enables hotels to drive ancillary revenue and maximise performance without overstretching the existing team.

By efficiently utilising technology, hotels can cater to guest demands promptly and flawlessly. This system allows guests to indulge in exquisite dining experiences without limitations, boosting the hotel's F&B revenue. The ease of ordering also encourages guests to explore diverse menu options and indulge in impulse purchases, further contributing to increased average spending.

Operational Excellence Through Integration

F&B Ordering goes beyond merely facilitating guest orders. This comprehensive solution integrates with Point of Sale (POS) systems and various payment gateways, optimising operational processes.

The real-time data synchronisation ensures accurate inventory management, efficient order processing, and seamless financial transactions. This integration results in operational excellence, enabling hotel staff to focus on delivering unparalleled guest experiences.

Transparent Communication, Superior Satisfaction

Communication is key to exceptional guest satisfaction. IRIS F&B Ordering platforms ensure transparent communication by providing real-time updates to guests about their orders.

Guests remain informed, confident, and engaged throughout the ordering process, leading to superior satisfaction. The system's flexibility extends to payment options, offering guests a variety of choices, including compatibility with popular platforms like Apple Pay and Google Pay. This flexibility further enhances the guest experience, allowing them to settle bills conveniently and securely.

Embrace the Future: Empower Your Hotel with F&B Ordering Platforms.

F&B ordering platforms are more than just a solution; it's a gateway to a new era of hospitality excellence. By embracing this innovative technology, hotels can transform their operational challenges into opportunities for growth and guest delight.

Don't let underutilised spaces limit your potential – unlock new revenue streams, enhance guest satisfaction, and streamline operations with IRIS mobile app F&B systems.